Sitting Pretty Design

Sitting Pretty Design offers handcrafted furniture that’s beautifully distinctive and made locally in the Bay of Plenty. Our goal was to create a brand identity that would channel Sitting Pretty’s very unique style.

The hand-drawn logo design was inspired by Art Deco signage from the 1920s with warm rays of sunshine in mustard yellow, while the Shopify website is clean and easy to navigate with bold pops of colour and fun use of shapes. The use of retro fonts is a subtle nod to the 1974 Neil Young album that was the inspiration for Sitting Pretty’s debut furniture collection.